Media

Leveraging the Cloud is key for Media companies, helping them effectively manage the content supply chain, improve time-to-market and optimize operating costs.

Many processes, such as Metadata Management, find their ideal place in the Cloud, which provides unprecedent flexibility and scalability and enables more cost-effective pay-as-you-go models, ultimately reducing the TCO.

AI is revolutionizing the Media industry, contributing to improving automation, efficiency and monetization across the entire Content Value Chain.

Key transformation areas are:

• the automation of Media operations to speed up activities and support human operators
• the improvement of content curation and personalization through the analysis of content libraries to generate accurate categorization with AI in order to enhance content discoverability and enable monetization by targeting advertisements
• empowering the content creation by automating the generation of written content (e.g. synopses), video editing (subtitles), and even the creation of media pieces (clips) from scratch

The proliferation of content distribution platforms represents a challenge for the advertising sector, requiring innovative solutions to change standard working models to manage a multiplatform and dynamic offer.

Fincons has long term collaborations with leading advertising sales agencies, supporting them in the transformation of their systems for orders and prospects management, advertising placement and sales forecasting over the last two decades.

Driven by emerging market demand, Fincons introduced a set of innovative solutions fully managing interactive and addressable advertising on every screen and every platform to increase performance and monetization within consolidated best practices.

In response to market demand for more digital content, the publishing industry has moved towards an omni-channel approach where traditional publishing is combined with digital formats.

Fincons supports publishers and other Media operators in this transformation, assisting them throughout the digitalization process with an optimal use of new technologies and channels, enhancing audience engagement and content monetization.

Fincons co-invests in the experimentation of innovative use-cases together with its clients, capturing and anticipating the trends in different market segments, such as:

• service unbundling for the personalized subscription economy
• protecting content IPR
• combining UGC with professional contributions, automation and fake news verification
• developing of modern e-commerce for digital content and physical products
• smart video communication and collaboration

From linear and omni-channel OTT to Hybrid personalized TV, the proliferation of video distribution channels requires not only that content is available in a variety of business models and platforms ensuring consistent and coherent user experience across devices, but that it is also delivered efficiently and cost effectively.

Fincons has contributed to the success of several multichannel OTT platform and Next Gen TV applications for international broadcasters, being instrumental in spreading both the HbbTV standard in Europe and ATSC 3.0 standard in the US.