Unified inventory view, cross-media sales packages, ADV, Dynamic Ad Replacement, attribution model analysis
The proliferation of content distribution platforms represents a challenge for the advertising sector, requiring innovative solutions to change standard working models to manage a multiplatform and dynamic offer.
Fincons has long term collaborations with leading advertising sales agencies, supporting them in the transformation of their systems for orders and prospects management, advertising placement and sales forecasting over the last two decades.
Driven by emerging market demand, Fincons introduced a set of innovative solutions fully managing interactive and addressable advertising on every screen and every platform to increase performance and monetization within consolidated best practices.