Leveraging AI to improve operational efficiency, content discovery, content monetisation and audience experience
AI is revolutionizing the Media industry, contributing to improving automation, efficiency and monetization across the entire Content Value Chain.
Key transformation areas are:
- the automation of Media operations to speed up activities and support human operators
- the improvement of content curation and personalization through the analysis of content libraries to generate accurate categorization with AI in order to enhance content discoverability and enable monetization by targeting advertisements
- empowering the content creation by automating the generation of written content (e.g. synopses), video editing (subtitles), and even the creation of media pieces (clips) from scratch